The developments have ushered in a wave of Asian eateries that thrive on word-of-mouth authenticity-often with minimal advertising, marketing, or social media presence. That's why you're seeing all these new homes being built.' 'A lot of Asians-Filipino, Vietnamese, Chinese-are migrating towards this area. It's really the main road for the Southwest,' says Mang Felix co-cowner Kevin Lieu. 'Restaurants are popping up left and right on Rainbow. Nobody agrees on the name of the neighborhood, but the area's reputation for ever-expanding dining options is catching on. Call it Rainbow Row or simply Arroyo Crossing, named after a road that runs through a sprawling retail center with a Walmart and Home Depot as anchor tenants. The movement is especially strong at the southern edge of Spring Valley on Rainbow Boulevard between the 215 and Windmill Lane. So it's no surprise to see Asian dining taking hold in other pockets of Las Vegas. Chinatown is one of the few places in Vegas where parking isn't always easy and convenient, and with businesses overstuffed into crowded shopping plazas, it can be hard for a new restaurant to avoid getting lost in the shuffle. Can you have too much of a good thing? Chinatown is one of the best neighborhoods for dining in Las Vegas, and while the community remains as vibrant as ever, its growth has also led to an increase in traffic congestion.

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